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About Us

The Optimum Story

Optimum, founded by Kelan Raph over 15 years ago, is a leading company dedicated to simplifying shipping for our clients. We understand the challenges that businesses face in managing their supply chains, and our goal is to provide efficient and cost-effective solutions to optimize the shipping process.

At Optimum, we specialize in logistics and analytics for supply chains. We leverage our extensive industry knowledge to streamline shipping operations and enhance overall performance. Our comprehensive approach enables us to identify areas for improvement, implement strategic solutions, and drive tangible results.

Team Philosophy

We strive to simplify our clients' shipping experience by forming partnerships and focusing on delivering exceptional service. This approach fosters trust and confidence in our business.

Our Clients

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Kelan has provided global logistics & transportation 

solutions to the world's leading manufacturers, distributors, and retailers. With over three decades of hands-on international logistics & transportation experience, he is able to create and implement supply chain efficiencies that get bottom-line results.


Kelan Raph

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Lead solution implementation by working with the delivery team, overseeing the performance of client accounts, and managing the shipping optimization program.

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Director of Operations

Cristina Coronel

Locate, qualify, select, and manage the growing Optimum partner network, and provide consultative insight as well as solution design for all new Optimum clients.

Project Manager

Manuel Oseguera

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Analyze shipping data, invoices, contracts, SLAs, compare with the rates provided by our partners, and create logistics dashboards to visualize performance.

Data Analyst

Grecia González

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Analyze shipping data, invoices, contracts, SLAs, compare with the rates provided by our partners, and create logistics dashboards to visualize performance.

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Data Analyst

Roque Mendoza

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Web Development & Marketing

Fabiola Navarro

Graphic design, web development, and designing and running marketing campaigns for social media, lead generation, and brand awareness.

Submit and follow claims reports with carriers, assist in the returns process, and help make assessments of transit and delivery times, as well as missing packages.

Meet Our Team

Our Management Team

Success Stories


“Transit times reduced from about a week to 2-3 days, and savings of up to 40%.”


 “20% cost reduction by renegotiating its contract with FedEx. $20,000 per month in freight cost reduction.”

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“Able to reduce costs by $350k in the first 9 months and another $500K of savings later on for an annualized reduction of $850K.”


 “Hollar was able to immediately achieve a significant cost reduction while maintaining customer service levels.”


“Grove is saving over 25% per order on shipping costs by leveraging a mix of different carriers to deliver packages at the lowest cost.”


“Enabled Panapacific to rapidly analyze their freight spend – across their carriers - and to re-compete the business to drive savings of 29%.”

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Optimize your shipping and fulfillment.

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