Hollar is a major online retailer of cool products at incredible deals starting at $1. Hollar is all about the joy of discovery, featuring thousands of items from toys and electronics to home, beauty, and apparel – including unique curated gift and party collections. The company was founded in 2015 by a team of retail and internet industry veterans and is backed by some of the top investors in Silicon Valley.

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THE PROBLEM

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Sales were rising rapidly. Shipping was free on orders over $25, and just $4.95 for orders less than that, so controlling costs was critical in order to maintain margins. So, the question became, how could Hollar continue to profitably meet customer fulfillment expectations, without sacrificing the fun customer experience that is the essence of the company’s brand?