About Us

The Optimum Story

Optimum, founded by Kelan Raph over 17 years ago, is a leading company dedicated to simplifying shipping for our clients. We understand the challenges that businesses face in managing their supply chains, and our goal is to provide efficient and cost-effective solutions to optimize the shipping process.

At Optimum, we specialize in logistics and analytics for supply chains. We leverage our extensive industry knowledge to streamline shipping operations and enhance overall performance. Our comprehensive approach enables us to identify areas for improvement, implement strategic solutions, and drive tangible results.

Team Philosophy

We strive to simplify our clients' shipping experience by forming partnerships and focusing on delivering exceptional service. This approach fosters trust and confidence in our business.

Our Clients

Kelan has provided global logistics & transportation

solutions to the world's leading manufacturers, distributors, and retailers. With over three decades of hands-on international logistics & transportation experience, he is able to create and implement supply chain efficiencies that get bottom-line results.

President

Kelan Raph

Lead solution implementation by working with the delivery team, overseeing the performance of client accounts, and managing the shipping optimization program.

Director of Operations

Cristina Coronel

Locate, qualify, select, and manage the growing Optimum partner network, and provide consultative insight as well as solution design for all new Optimum clients.

Project Manager

Manuel Oseguera

Analyze shipping data and invoices for accuracy and compliance. Compare partner rates to actual performance to identify discrepancies and opportunities for optimization. Maintain logistics dashboards to visualize key metrics and support data-driven decisions.

Senior Data Analyst

Grecia González

Analyze shipping data, invoices, contracts, SLAs, compare with the rates provided by our partners, and create logistics dashboards to visualize performance.

Data Analyst

Roque Mendoza

Web Development & Marketing

Fabiola Navarro

Graphic design, web development, and designing and running marketing campaigns for social media, lead generation, and brand awareness.

Submit and follow claims reports with carriers, assist in the returns process, and help make assessments of transit and delivery times, as well as missing packages.

Support the sales team by managing customer relationships, preparing quotes, and following up on leads. Assist in coordinating sales activities, maintaining CRM data, and generating reports to track performance.

Sales Assistant